Solutions · Independent agencies
Built first for branding and advertising agencies of roughly 5–50 people — teams where the strategist is also the researcher, the planner and often the person presenting.
Where it earns its place
Monday · brief lands
Turn the RFP into a structured brief, run cultural research on the audience and markets, and arrive at the chemistry meeting with three distinct directions — each showing the evidence it stands on.
Mid-project · client asks “why?”
Every claim in a strategy or creative brief traces to an observation, a source or a labelled interpretation. When a client challenges a direction, open the evidence instead of the deck history.
After launch · learning
Experiment results and approved conclusions are stored in the client's workspace, ready for the next brief — not lost in someone's drive when they move on.
Agency workspace
Each client keeps its own briefs, brand memory, evidence and reports. Your agency's workspace is isolated from every other by role permissions and database-level row security.
Approved guidelines, tone, previous positioning and exclusions stored per client and used as context for that client only.
Versioned, editorial reports with sources and evidence labels intact, shareable through expiring read-only links.
Owners, strategists and reviewers with the permissions they need — and an activity history of who changed what.
Strategy comparisons and creative briefs structured to drop into your own presentation craft, not replace it.
Working in-house instead?